Pattishall IP Blog

May 7, 2009

How the recent Second Circuit decision about Google’s AdWords Service affects your company’s keyword advertising program

Filed under: Advertising, Internet — Tags: , , — Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP @ 2:52 pm

Phillip Barengolts, Trademark attorney explains how the recent Second Circuit decision about Google’s AdWords service affects your company’s keyword advertising program.

In the Rescuecom Corp. v. Google, Inc. lawsuit, the Second Circuit decided that Google’s sale of a company’s trademark as a keyword through the AdWords advertising service is potentially actionable under federal trademark law – if it also is likely to cause confusion.

For a printer-friendly version, click here.

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