Beginning July 20, 2010, the registry operator of the .co top-level domain, .CO Internet S.A.S., is making .co domains available to the general public through registers such as GoDaddy.com, Network Solutions, and Register.com. The move opens the .co top-level domain, which was once the country code top-level domain (“ccTLD”) for Colombia, to the general public.
Research carried out on behalf of .CO Internet S.A.S revealed that 75 percent of web users said they associated .co with “company,” “corporation,” or other commercial endeavors. More than twenty countries, including the United Kingdom (.co.uk) and Japan (.co.jp), already use .co domains for their ccTLD’s. Further, nearly 70 percent of the brands listed in the Brand Finance Top 500 have already been pre-registered as .co domain names, including Amazon, American Express, Apple, BMW, Cartier, Canon, CNN, Coca-Cola, Disney, eBay, Exxon, Ford, Google, Hilton, Honda, IBM, IKEA, Kodak, McDonalds, Microsoft, MTV, Nestle, Nike, Nokia, Panasonic, Pfizer, Samsung, Sony, Toshiba, Toyota, Unilever, Visa, Yahoo, and others. (more…)